Techniker Krankenkasse

20 % increase in traffic for the career landing pages of the Techniker Krankenkasse with the help of CONATIVE HR.

Mission

The recruiting market for talent is very competitive, especially when it comes to sales and IT specialists. That's why TK wanted to find new, efficient ways to attract potential employees for these areas. 

Solution

A CONATIVE HR campaign running several weeks with a focus on sales and IT. Momentum, the CONATIVE AI, finds the right environment for both areas with the right target group in the high-reach network and thus ensures maximum performance of the campaign. 

Ergebnis

  • With the help of CONATIVE HR, both campaign strands achieve very good performance values.
  • The high average dwell time of over half a minute and very good click-through rates of over 8% confirm the high accuracy for the relevant environment.
In addition to the effective CONATIVE HR advertising formats and the resulting increase in traffic on our "IT" and "Sales" landing pages, we were also occasionally approached about the native ads in job interviews. This shows us that we found the right environment for our communication with CONATIVE and were able to achieve a relevant increase in attention for both departments.
Julia Böttcher
HR-Marketing Managerin | Techniker Krankenkasse
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