Techniker Krankenkasse

20 % increase in traffic for the career landing pages of the Techniker Krankenkasse with the help of CONATIVE HR.


The recruiting market for talent is very competitive, especially when it comes to sales and IT specialists. That's why TK wanted to find new, efficient ways to attract potential employees for these areas. 


A CONATIVE HR campaign running several weeks with a focus on sales and IT. Momentum, the CONATIVE AI, finds the right environment for both areas with the right target group in the high-reach network and thus ensures maximum performance of the campaign. 


  • With the help of CONATIVE HR, both campaign strands achieve very good performance values.
  • The high average dwell time of over half a minute and very good click-through rates of over 8% confirm the high accuracy for the relevant environment.
In addition to the effective CONATIVE HR advertising formats and the resulting increase in traffic on our "IT" and "Sales" landing pages, we were also occasionally approached about the native ads in job interviews. This shows us that we found the right environment for our communication with CONATIVE and were able to achieve a relevant increase in attention for both departments.
Julia Böttcher
HR-Marketing Managerin | Techniker Krankenkasse
Success Brand Industry Agency
1,91 % Interaction Rate Mann & Schröder Healthcare
1,15 % Teaser Click Rate (CTR) Repha Healthcare
36 s. Ø Active Dwell Time AIDA Tourism Initiative Media
1.01 % Audio Start Rate Pharma Company Healthcare Hearts & Science
1.9 % Interaction Rate Techniker Krankenkasse Health Insurance pilot
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % Active Dwell Time Thule Family
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourism Tourism
19 % Second Click Rate Syxyl Heathcare
29 Sek. aktive Verweildauer Deutsche Flugsicherung Recruiting Westpress
1 % Teaser CTR Lansinoh Familie