Syxyl

Syxyl achieves a 1.1% open rate for its ProBio-Cult® Immune product with tips for strengthening the body's defenses 

Mission

Reaching health enthusiasts with editorial content and positioning the product ProBio-Cult® Immune as the ideal support for the immune system in this target group. 

Solution

Addressing health enthusiasts in the CONATIVE network with native teasers. The advertising medium expands per click and presents the Syxyl product Probio-Cult® Immun in an advertorial with images and editorial text. 

Ergebnis

  • With the help of CONATIVE, Syxyl achieves a very good opening rate of 1.12% for its advertising materials. 
  • The average dwell time of 45 seconds and further click rate of around 19% clearly show the high interest of the readers gained in the topic and product. 
CONATIVE is ideal for attracting interested readers to our products with our editorial content. The very high dwell time and click-through rate of readers are a clear sign for us that we can reach exactly the right target group through this channel and get them excited about our product.
Anne Flender
Media & Digital Manager Syxyl GmbH & Co. KG 
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