WITHINGS

CONATIVE creates Awareness and Consideration for a healthier lifestyle with WITHINGS and CROSSMEDIA.

Mission

Increasing brand awareness and consideration are the central campaign goals. The hybrid smartwatch ScanWatch and the smart Wi-Fi scale Body+ should be placed in the scope of the target group and presented in detail. This is to be done in attractive environments that match the brand. In addition, high-quality traffic is to be generated on the two product landing pages.

Solution

A five-week campaign in CONATIVE's high-reach premium network. Two different formats are used: the Expand format to present the numerous USPs and features of the products attractively, and the Direct Clickout format to generate traffic on the landing pages. Using AI, the campaign is delivered to the health-conscious target group of WITHINGS.

Result

  • On average, users actively engage with the WITHINGS content for 45 seconds by attentively following and interacting with the content presented in the Expand format
  • The excellent second click CTR of up to 22 % in the Expand format and the CTR of 1.19 % for the Direct Clickout format demonstrate that CONATIVE sparks the interest of users, who then want to engage more closely with the brand on the landing pages
Success Brand Industry Agency
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns KneippĀ® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % aktive Verweildauer Thule Familie
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sek. aktive Verweildauer Milka/Mondelez FMCG/Food Wavemaker
+133 % aktive Verweildauer Versicherer Finanzen & Versicherungen Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
20 % Trafficzuwachs Techniker Krankenkasse Krankenkassen
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourismus Tourismus
19 % Second Click Rate Syxyl Pharma & Gesundheit
1 % Teaser CTR Lansinoh Familie
Success