Increasing brand awareness and consideration are the central campaign goals. The hybrid smartwatch ScanWatch and the smart Wi-Fi scale Body+ should be placed in the scope of the target group and presented in detail. This is to be done in attractive environments that match the brand. In addition, high-quality traffic is to be generated on the two product landing pages.
A five-week campaign in CONATIVE's high-reach premium network. Two different formats are used: the Expand format to present the numerous USPs and features of the products attractively, and the Direct Clickout format to generate traffic on the landing pages. Using AI, the campaign is delivered to the health-conscious target group of WITHINGS.
- On average, users actively engage with the WITHINGS content for 45 seconds by attentively following and interacting with the content presented in the Expand format
- The excellent second click CTR of up to 22 % in the Expand format and the CTR of 1.19 % for the Direct Clickout format demonstrate that CONATIVE sparks the interest of users, who then want to engage more closely with the brand on the landing pages