Mission
Expectant mothers preparing for the postpartum period should be made aware of the new Birth product line for birth preparation and regeneration. In order to specifically address this top target group, the campaign is to be played out exclusively on high-quality and relevant environments. With a clear overview of the postpartum products, Lansinoh wants to arouse buying interest and direct readers to the online store.
Solution
Lansinoh chose the high-impact CONATIVE Carousel Ad format. In a 30-day campaign, the new product line is presented with the help of several descriptive slides. Users interested in buying have the opportunity to be redirected directly to the Lansinoh brand store with just one click. In order to reach the very pointed target group, Lansinoh relies entirely on CONATIVE's in-house-developed AI. From day 1, the delivery is constantly optimized with the help of machine learning processes and thus achieves excellent campaign results.
Result
- An extraordinarily high proportion of users actively engaged with the advertising material. With an outstanding interaction rate of 4.73 %, the campaign exceeded all expectations
- 27 % of all users clicked on "Order now" to continue to the online store. This value clearly shows that the campaign was able to arouse concrete buying interest among Lansinoh's target group
We are very happy about the campaign results. The numerous interactions and the fantastic outclick rate indicate a high level of (purchase) interest. We can very well imagine further carousel ad campaigns with CONATIVE and are already looking forward to the joint implementation.
Here you can download the Success Story.
