Tegernseer Tal Tourism

The vacation region DER TEGERNSEE achieves maximum awareness by addressing individual target groups.


The vacation region DER TEGERNSEE scores with enjoyment, health and sporty highlights. The diverse target groups for these topics are to be inspired with suitable contents for the travel destination.  


Tegernseer Tal Tourismus GmbH relies on a campaign with three different main topics. CONATIVE KI Momentum finds the right target group for each topic in the wide-reaching CONATIVE network and thus ensures maximum awareness and performance for the campaign. 


  • With the help of CONATIVE, each of the three campaign topics achieves very good performance.  
  • The high average dwell time of 55 seconds and very good click-through rates between 11.3% and 13.1% confirm the high accuracy for the relevant target groups. 
As varied as the vacation region DER TEGERNSEE is, as different are our target groups. CONATIVE with its AI-driven playout optimization was therefore exactly the right choice to address the different types of vacationers with the appropriate content in each case. The high dwell time and reader click-through rates achieved with the help of AI have delighted us and convinced us of the technology.
Thomas Baumgartner
Leiter Marketing & Kommunikation Teegernseer Tal Tourismus GmbH

Here you can download the Success Story. 

Success Brand Industry Agency
54 Sek. Aktive Verweildauer STIHL® Technologie SYZYGY
1,91 % Interaction Rate Mann & Schröder Healthcare
1,15 % Teaser Click Rate (CTR) Repha Healthcare
36 s. Ø Active Dwell Time AIDA Tourism Initiative Media
1.01 % Audio Start Rate Pharma Company Healthcare Hearts & Science
1.9 % Interaction Rate Techniker Krankenkasse Health Insurance pilot
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % Active Dwell Time Thule Family
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
90 Sek. active dwell time Miamor Pet Food
19 % Second Click Rate Syxyl Heathcare
29 Sek. aktive Verweildauer Deutsche Flugsicherung Recruiting Westpress
1 % Teaser CTR Lansinoh Familie