Tegernseer Tal Tourism

The vacation region DER TEGERNSEE achieves maximum awareness by addressing individual target groups.

Mission

The vacation region DER TEGERNSEE scores with enjoyment, health and sporty highlights. The diverse target groups for these topics are to be inspired with suitable contents for the travel destination.  

Solution

Tegernseer Tal Tourismus GmbH relies on a campaign with three different main topics. CONATIVE KI Momentum finds the right target group for each topic in the wide-reaching CONATIVE network and thus ensures maximum awareness and performance for the campaign. 

Results

  • With the help of CONATIVE, each of the three campaign topics achieves very good performance.  
  • The high average dwell time of 55 seconds and very good click-through rates between 11.3% and 13.1% confirm the high accuracy for the relevant target groups. 
As varied as the vacation region DER TEGERNSEE is, as different are our target groups. CONATIVE with its AI-driven playout optimization was therefore exactly the right choice to address the different types of vacationers with the appropriate content in each case. The high dwell time and reader click-through rates achieved with the help of AI have delighted us and convinced us of the technology.
Thomas Baumgartner
Leiter Marketing & Kommunikation Teegernseer Tal Tourismus GmbH
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