Mazda & Mindshare

Biannual CONATIVE pre-launch campaign puts Mazda's first all-electric model on the road in a perfect way. 


In September 2020, Mazda launches its first all-electric model MX-30. The pre-launch phase is to be optimally supported in terms of communication. Sufficient space for educational work is particularly important. 


A content marketing campaign that accompanies all phases of the pre-launch over six months with exciting information. With its expanding native format, CONATIVE offers the optimal platform to inspire the automotive target group with the model highlights using AI-supported optimization and to provide them with all relevant information and specifications in advance. 


  • Mazda achieved a very good opening rate of over 0.7% across the entire campaign.
  • On average, users spend 23 seconds on the information about the new Mazda MX-30, with more than one in seven additionally clicking through to the landing page for the new model.
Native advertising has long been an important part of a successful communications package for Mazda. Especially for a new model with a type of drive that is new to us, educational work is particularly important, which could be optimally implemented via the CONATIVE advertorial. We are very pleased with the high-performance distribution of our content and a successful pre-launch campaign.
Ioanna Vasilikos
Coordinator Media & Brand Entertainment Marketing
Mazda Motors (Deutschland) GmbH

Here you can download the Success Story. 

Success Brand Industry Agency
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1,15 % Teaser Click Rate (CTR) Repha Healthcare
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53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
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19 % Second Click Rate Syxyl Heathcare
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1 % Teaser CTR Lansinoh Familie