Mission
In September 2020, Mazda launches its first all-electric model MX-30. The pre-launch phase is to be optimally supported in terms of communication. Sufficient space for educational work is particularly important.
Solution
A content marketing campaign that accompanies all phases of the pre-launch over six months with exciting information. With its expanding native format, CONATIVE offers the optimal platform to inspire the automotive target group with the model highlights using AI-supported optimization and to provide them with all relevant information and specifications in advance.
Result
- Mazda achieved a very good opening rate of over 0.7% across the entire campaign.
- On average, users spend 23 seconds on the information about the new Mazda MX-30, with more than one in seven additionally clicking through to the landing page for the new model.
Native advertising has long been an important part of a successful communications package for Mazda. Especially for a new model with a type of drive that is new to us, educational work is particularly important, which could be optimally implemented via the CONATIVE advertorial. We are very pleased with the high-performance distribution of our content and a successful pre-launch campaign.
Here you can download the Success Story.