Mission
With the Hallo Schönheit campaign, dm wants to draw attention to the fact that there is no need for artificial ideals of beauty. Beauty is individual, real and diverse. Therefore, dm wants to actively support women in emphasizing their natural beauty. In doing so, the retailer and beauty specialist wants to address 3 different beauty types and draw attention to its wide range of products as well as selected new products. Reaching the relevant target group in high-quality environments is particularly important to dm in this regard.
Solution
The Carousel Ad from CONATIVE is the ideal advertising format for highlighting dm's wide range of products. Various beauty products, including selected new products, are placed in the different modules. Interested users can obtain detailed information on the linked landing page. The four-week campaign will be played out in CONATIVE's high-reach premium network. As with numerous previous campaigns, dm is relying on CONATIVE's AI-based delivery logic.
Result
- The user interaction rate is remarkably high at just under 3 %. This value was steadily improved over the course of the campaign through AI-based playout, resulting in daily highs in the range of 4-5 %
- The proportion of users who want to learn more about the featured products from dm on the landing page is also enormous at 22 %
CONATIVE has been an essential part of our media plan since 2019 and is a valued partner for us in the native sector. We were also quickly convinced by the new Carousel Ad format due to its great performance. We were very pleased that we had the opportunity here as a selected first-mover partner to test the product as one of the first customers ever.
Here you can download the Success Story.
