pronova BKK

pronova BKK uses CONATIVE for its awareness campaign, creating a high level of interaction with its young target group.


With the motto "You are good the way you are", pronova BKK wants to provide young people with information on the topic of LGBTQ+. The focus is on the topics of education and support. The health insurance company wants to give young adults the opportunity to actively deal with the topic. It provides tips on coming out or discrimination, for example, and shares information on counseling centers and hotlines, among other things.


A four-week campaign in CONATIVE's high-reach premium network. Two different formats are used: the Expand format for communicating the various aspects of the topic and the Direct Clickout format for generating traffic on the health insurance company's target pages. The campaign is played out to pronova BKK's young target group using AI.


  • Young readers actively engage with the Expand ad and the content it presents for an average of 1 minute and 9 seconds. This exceptionally high interaction rate is proof of CONATIVE's high engagement effect
  • The very good second click CTR of 12 % in the Expand format and the CTR of 0.74 % for the Direct Clickout format show that CONATIVE generates numerous interested and thus qualified visitors for the landing page.
We have been achieving very good campaign results with CONATIVE for years. CONATIVE has convinced us again this time. The very good dwell time of more than one minute is proof for us that we are reaching our young target group accurately with CONATIVE and that they are actively interacting with our content. We are already looking forward to further successful campaigns.
Tanja Strunk
B2C-Marketing Editorial Team | pronova BKK
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