Resolution Media & Schiesser

With CONATIVE, Resolution Media reaches Schiesser's young target group, ensuring a successful product launch

CONATIVE's very good campaign results have convinced us once again. With AI instead of cookie-based targeting, specific target groups can be reached perfectly. CONATIVE thus already has a clever solution for the post-cookie era and is therefore an important partner for us.
Nursanali Aydin | Executive Native Advertising | Resolution Media

Mission

Awareness of Schiessers Secret Care period underwear is to be significantly increased. In particular, younger women are to be actively educated about the new products and their benefits, and the products are to be positioned as "must-haves for the environmentally conscious woman”.

Solution

The advantages of Schiessers period underwear are clearly communicated through individually designed Expand Ads. Using AI-based targeting and optimization, the right target group is specifically addressed in CONATIVE's premium network.

Result

  • On average, readers spend 41 seconds actively engaging with the advertising material and the content about Schiesser's Secret Care collection
  • The extraordinarily high click-through rate of 42.75 % shows that numerous interested and thus qualified female readers want to learn more on the landing page
  • A very good open rate of >1 % is further proof of the high accuracy of the AI
Our goal is to make interested young women aware of the new Secret Care products. The relevance and quality of the contacts play a decisive role for us. The very good click-through rate of just under 43 % is a clear sign for us that we are reaching our young target group accurately with CONATIVE.
Nadine Eichkorn | E-Commerce | Schiesser AG
Success Brand Industry Agency
60,5% Leser mit 100% Ad-Scrolltiefe AIDA Tourismus Initiative Media
0,9% Teaser CTR Visit Brabant Tourismus Mediamixx
54 Sek. Aktive Verweildauer STIHL® Technologie SYZYGY
1,91 % Interaction Rate Mann & Schröder Healthcare
1,15 % Teaser Click Rate (CTR) Repha Healthcare
36 s. Ø Active Dwell Time AIDA Tourism Initiative Media
1.01 % Audio Start Rate Pharma Company Healthcare Hearts & Science
1.9 % Interaction Rate Techniker Krankenkasse Health Insurance pilot
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % Active Dwell Time Thule Family
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourism Tourism
19 % Second Click Rate Syxyl Heathcare
29 Sek. aktive Verweildauer Deutsche Flugsicherung Recruiting Westpress
1 % Teaser CTR Lansinoh Familie