CONATIVE's very good campaign results have convinced us once again. With AI instead of cookie-based targeting, specific target groups can be reached perfectly. CONATIVE thus already has a clever solution for the post-cookie era and is therefore an important partner for us.
Mission
Awareness of Schiessers Secret Care period underwear is to be significantly increased. In particular, younger women are to be actively educated about the new products and their benefits, and the products are to be positioned as "must-haves for the environmentally conscious woman”.
Solution
The advantages of Schiessers period underwear are clearly communicated through individually designed Expand Ads. Using AI-based targeting and optimization, the right target group is specifically addressed in CONATIVE's premium network.
Result
- On average, readers spend 41 seconds actively engaging with the advertising material and the content about Schiesser's Secret Care collection
- The extraordinarily high click-through rate of 42.75 % shows that numerous interested and thus qualified female readers want to learn more on the landing page
- A very good open rate of >1 % is further proof of the high accuracy of the AI
Here you can download the Success Story.
Our goal is to make interested young women aware of the new Secret Care products. The relevance and quality of the contacts play a decisive role for us. The very good click-through rate of just under 43 % is a clear sign for us that we are reaching our young target group accurately with CONATIVE.