Thule

THULE relies on CONATIVE as its exclusive online partner to increase the brand awareness of its strollers. 

Mission

In most cases, Thule is associated exclusively with roof boxes, so Thule explicitly wants to increase brand awareness for its strollers. In particular, the numerous and complex features of the stroller range are to be showcased - in high-quality environments that match the brand. 

Solution

With the expanding format, CONATIVE offers the perfect solution to impressively present Thule's features. The high-quality, wide-reach network in the Family segment offers the ideal environment for the premium brand's online campaigns. 

Ergebnis

  • On average, readers spend 21 seconds on content related to the Thule stroller range. This means that the average dwell time was increased by another 40 % compared to previous campaigns (2019).  
  • The very high average click-through rate of 15 % shows that CONATIVE generates numerous interested and thus qualified readers for Thule's online store. 
Frau trägt eine Einkaufstüte und schiebt einen Kinderwagen.

*Data basis: 9 campaigns within March 2019 - May 2021

Success Brand Industry Agency
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
20 % Traffic Growth Techniker Krankenkasse Insurances
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourism Tourism
19 % Second Click Rate Syxyl Heathcare
1 % Teaser CTR Lansinoh Familie