Thule

THULE relies on CONATIVE as its exclusive online partner to increase the brand awareness of its strollers. 

Mission

In most cases, Thule is associated exclusively with roof boxes, so Thule explicitly wants to increase brand awareness for its strollers. In particular, the numerous and complex features of the stroller range are to be showcased - in high-quality environments that match the brand. 

Solution

With the expanding format, CONATIVE offers the perfect solution to impressively present Thule's features. The high-quality, wide-reach network in the Family segment offers the ideal environment for the premium brand's online campaigns. 

Ergebnis

  • On average, readers spend 21 seconds on content related to the Thule stroller range. This means that the average dwell time was increased by another 40 % compared to previous campaigns (2019).  
  • The very high average click-through rate of 15 % shows that CONATIVE generates numerous interested and thus qualified readers for Thule's online store. 

 Here you can download the Success Story. 

Frau trägt eine Einkaufstüte und schiebt einen Kinderwagen.

*Data basis: 9 campaigns within March 2019 - May 2021

Success Brand Industry Agency
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53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
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69 Sek. Active Dwell Time pronova BKK Health Insurance
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43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
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1 % Teaser CTR Lansinoh Familie