Quiris Healthcare

With CONATIVE Video Autoplay, mediaplan increases awareness of ELASTEN® and ensures the best engagement rates.

Mission

The awareness for the beauty product ELASTEN® is to be demonstrably increased. In particular, the various benefits of the collagen drinking ampoules are to be highlighted and the scientifically proven effect explained. In addition, high-quality traffic is to be generated on the product landing page.

Solution

An eight-week campaign with two different teaser formats, which is AI-based in the high-reach CONATIVE network. In addition to image/text teasers, the CONATIVE Video Autoplay format is also used. The video spot included in the teaser ensures maximum attention among the target group.

Result

  • CONATIVE achieves a video completion rate of 39 % in the teaser. This means that 39% of users stop their scrolling to watch the video in full length
  • On average, readers spend 30 seconds actively engaging with the expanded ad and the information it presents about the beauty product
  • The high second click CTR of 16 % shows that numerous interested and thus qualified readers want to learn more about the product on the landing page
For years now, we have been reliably and consistently achieving good campaign results for our customers with CONATIVE. In addition to the very good campaign performance and the versatile formats, DEFINE MEDIA's top service is particularly worth highlighting: quick feedback, always friendly, proactive and customer-oriented - that's fun!
Sebastian Biehl
Geschäftsführer | mediaplan Digital
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