Mission
Hearts & Science wants to generate attention for the two corporate podcasts of its pharmaceutical client on the topic of "health" and "neurodermatitis". Additional goals were the acquisition of interested listeners and the distribution of audio samples.
Solution
Hearts & Science uses the CONATVE Podcast Distribution format, which was specially developed to generate reach for podcasts. The CONATIVE AI delivers both campaigns within the high-reach premium network, specifically targeting potentially interested users.
Result
- The addressed users actively interact with the podcast audio teaser, which is proven by excellent audio start rates for both campaigns. For the special interest topic "neurodermatitis" the audio start rate is 0.77%, the more general health topic even reaches 1.01%.
- Due to the excellent results, Hearts & Science is already planning campaigns with the CONATIVE Podcast Distribution Ad for other clients.
We have been working with DEFINE MEDIA for more than five years and have great trust in their innovative ad formats and their AI-based delivery. We were very pleased to be selected first mover partner and to therefore have the opportunity to use the CONATIVE Podcast Distribution Ad as the first partner ever. And once again, we were very satisfied with the results CONATIVE achieved.