For the launch of the new type of term life insurance specifically for diabetics, it is precisely this target group that is to be addressed and the insurer is to be anchored as a strong partner in the relevant set of the diabetic target group.
Very clear communication of complex content to people with diabetes through individually designed Expand Ads. Using AI-based targeting and optimization, the top target group is specifically addressed in the high-reach premium network.
The very good service provided by DEFINE MEDIA in the creation of the advertising media was extremely helpful and saved us and our customer a lot of effort.
- The high average dwell time of 35 seconds is significantly above the industry benchmark: +133% compared to average native placements*
- The very good open rate of 1.04% and click-through rates of over 8.82% confirm the high accuracy of the AI.
The very high dwell time and further click-through rate to the landing page are a clear sign for us that we are reaching exactly the right target group with CONATIVE. With AI instead of cookie-based targeting, we thus create the best possible target group penetration and push high-quality traffic to the landing page.
Here you can download the Success Story.
*Source: Resolution Media
Compared to average native placements