Resolution Media & Versicherer

Using AI instead of cookies, Resolution Media hits the top target group of diabetics for a special term life insurance policy. 

Mission

For the launch of the new type of term life insurance specifically for diabetics, it is precisely this target group that is to be addressed and the insurer is to be anchored as a strong partner in the relevant set of the diabetic target group.

Solution

Very clear communication of complex content to people with diabetes through individually designed Expand Ads. Using AI-based targeting and optimization, the top target group is specifically addressed in the high-reach premium network. 

The very good service provided by DEFINE MEDIA in the creation of the advertising media was extremely helpful and saved us and our customer a lot of effort.
Laura Hildenbrand
Executive Native Advertising Resolution Media

Ergebnis

  • The high average dwell time of 35 seconds is significantly above the industry benchmark: +133% compared to average native placements*  
  • The very good open rate of 1.04% and click-through rates of over 8.82% confirm the high accuracy of the AI.
The very high dwell time and further click-through rate to the landing page are a clear sign for us that we are reaching exactly the right target group with CONATIVE. With AI instead of cookie-based targeting, we thus create the best possible target group penetration and push high-quality traffic to the landing page.
David Said
Head of Native Advertising Resolution Media

*Source: Resolution Media  

Compared to average native placements 

Success Brand Industry Agency
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % Active Dwell Time Thule Family
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
13,2 % Second Click Rate Mazda Automotive Mindshare
20 % Traffic Growth Techniker Krankenkasse Insurances
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourism Tourism
19 % Second Click Rate Syxyl Heathcare
1 % Teaser CTR Lansinoh Familie