Qualcomm Technologies

Utilizing AI, Mindshare reaches Qualcomm Technologies' various target audiences with great precision whilst pushing Awareness & Consideration.

Mission

With their slogan You deserve Qualcomm Snapdragon, Qualcomm Technologies strives to increase brand awareness in German-speaking countries. The various advantages and USPs of the processor should be presented clearly – with each ad tailored to the various use cases of the three core target groups in the sectors of gaming, photography and streaming.

Solution

Three campaigns broadcast in CONATIVE‘s high-reach premium network in the span of multiple weeks between November 2020 and September 2021. AI-based targeting and optimization technologies will ensure a precise targeting of the various core target groups gamers, photographers and streamers.

Result

  • The excellent Teaser CTR of the expand format of over 1 % confirms the high accuracy of the AI. This places the CTR at +174 % above the industry benchmark for display ads (*Source: Google Ads Benchmarks for YOUR Industry/WordStream Blog; The average CTR for Google Display Ads in the technology industry is 0.39 %)
  • The high second click CTR of >10 % shows that numerous interested and thus qualified readers want to learn more about Snapdragon on the landing page
Thanks to CONATIVE's AI, we can address our specific target groups with great precision. The campaign results have convinced us once again – which is why we will be counting on the power of CONATIVE for future campaigns as well.
Sabrina Umberath
Client Service Group Head | Mindshare
Success Brand Industry Agency
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
14 % Second Click CTR BRUDER Spielwaren Toys
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % aktive Verweildauer Thule Familie
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sek. aktive Verweildauer Milka/Mondelez FMCG/Food Wavemaker
+133 % aktive Verweildauer Versicherer Finanzen & Versicherungen Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
20 % Trafficzuwachs Techniker Krankenkasse Krankenkassen
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourismus Tourismus
19 % Second Click Rate Syxyl Pharma & Gesundheit
1 % Teaser CTR Lansinoh Familie
Success