Mission
With their slogan You deserve Qualcomm Snapdragon, Qualcomm Technologies strives to increase brand awareness in German-speaking countries. The various advantages and USPs of the processor should be presented clearly – with each ad tailored to the various use cases of the three core target groups in the sectors of gaming, photography and streaming.
Solution
Three campaigns broadcast in CONATIVE‘s high-reach premium network in the span of multiple weeks between November 2020 and September 2021. AI-based targeting and optimization technologies will ensure a precise targeting of the various core target groups gamers, photographers and streamers.
Result
- The excellent Teaser CTR of the expand format of over 1 % confirms the high accuracy of the AI. This places the CTR at +174 % above the industry benchmark for display ads (*Source: Google Ads Benchmarks for YOUR Industry/WordStream Blog; The average CTR for Google Display Ads in the technology industry is 0.39 %)
- The high second click CTR of >10 % shows that numerous interested and thus qualified readers want to learn more about Snapdragon on the landing page
Thanks to CONATIVE's AI, we can address our specific target groups with great precision. The campaign results have convinced us once again – which is why we will be counting on the power of CONATIVE for future campaigns as well.
Here you can download the Success Story.
