Techniker Krankenkasse

pilot creates 20 % traffic increase for the career landing page of Techniker Krankenkasse with the help of CONATIVE HR

Mission

The market for talent is highly competitive, especially when it comes to IT specialists. For this reason, TK would like to draw attention to itself as an attractive employer with the help of an efficient online campaign and, in doing so, inform employees with an affinity for technology and IT in particular about the diverse opportunities for employment and development at TK.

Solution

The combination of the two formats CONATIVE Expand and CONATIVE Carousel Ad is the ideal duo to showcase the many advantages offered by TC in an eye-catching way. Using AI-based targeting, the recruiting campaign is specifically placed in technology and IT-related contexts. TK uses the complementary CONATIVE service, in which the AI creates intelligent cluster links on the basis of TK's already proven SEA keyword list in order to reach the desired target group even more precisely.

Result

  • The user interaction rate with the carousel ad is extremely good at 1.9%. The high outclick rate of 29% confirms the high accuracy of the AI and shows that numerous interested and thus qualified applicants want to learn more about TK on the landing page.
  • The proportion of users who want to learn more about the featured products from dm on the landing page is also enormous at 22 %
In addition to the effective CONATIVE HR advertising formats and the resulting increase in traffic on our landing page, we were also occasionally approached about the native ads in job interviews. This shows us that with CONATIVE HR we can also address our target group directly and efficiently outside of the conventional recruiting platforms and draw attention to us as an employer.
Julia Böttcher
HR Marketing Manager | Techniker Krankenkasse
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