Kneipp

CONATIVE reaches Kneipp®'s various target groups, and thus demonstrably generates awareness and builds trust.

For Kneipp®, CONATIVE is an ideal advertising format for education campaigns, which we are very happy to use to highlight the USPs of our products and explain them in more detail. The positive thing is: the Expand format is close to the customer and thus creates trust.
Nicole Hoffmann
Produktmanagerin Kosmetik DACH | Kneipp GmbH

Mission

With the awareness campaign, Kneipp® wants to create consideration and trust. Consumers should understand what is so special about the premium brand's product line. Existing and new customers are to be addressed and informed that Kneipp® aroma care showers are good for the skin, psyche and environment. Brand lovers are to be encouraged in their brand loyalty and new customers are to be convinced and won over.

Solution

With this expanding format, CONATIVE offers the perfect solution for presenting the proof points of Kneipp® in a credible and impressive way. By means of AI-based targeting, both brand lovers and potential new customers are specifically addressed in CONATIVE's wide-reaching premium network.

Result

  • After reading the CONATIVE ad, 11 % of readers actively click to learn more about the premium shower products on the landing page
  • Readers spend an average of 32 seconds actively engaging with the ad and the content and proof points it presents about Kneipp® FMCG care products
CONATIVE is ideal for generating awareness and interest in a brand or a specific product. The Expand format offers users the opportunity to interact with brand messages and at the same time be provided with educational content.
Tessa Johannes
Senior Planner Digital | Initiative Media GmbH
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