With every CONATIVE booking, our customers profit from our in-house developed artificial intelligence (AI). The AI uses machine learning to optimize the delivery of all CONATIVE campaigns and thus ensures outstanding campaign results.
Based on neural networks, our AI automatically detects the right target group for you to effectively place your individually customized advertising media in the perfect environment.
Images and Texts
The content of advertising media and its landing pages plays an important part in all of our campaigns. That’s why we’ve trained our AI to analyze images and texts without human assistance and make ideal decisions based on its semantic information.
Our AI uses a wide range of data. This becomes especially exciting when it compares the data with the content, the presentation of the advertising media as well as the potential landing pages and many other attributes. Deep neural networks are used to harness the large amount of data for the ideal ad placement. They continuously learn which combinations of the high-dimensional data deliver a particularly good performance.
Our AI is processing more than 1.500 dimensions, while learning something new every day.