Native Advertising

Plenty of reasons to use neural networks

• Future-Proof

  The days of cookie-based marketing have long been numbered and the end of the cookie era is rapidly apporaching. Ever since 2019, our in-house developed AI has been working completely independently from cookies and cookie-like constructs, without the need for user-specific or personal data. With a 100% accuracy, it is 100% future-proof!

• Self-Learning

  Our AI works with a wide range of data. It’s continuously learns which combinations deliver particularly good performances. Our neural network can apply this knowledge to each new campaign and thus continues to improve. Which means that our AI keeps learning with every new campaign, and our customers can reap those benefits every day.

• Context-Matching

  Our algorithm analyzes editorial content in real time. This involves examining and vectorizing the context as well as the article and term level. During this process, our AI works with a multitude of data from the editorial landing pages or environments as well as the advertising media and their contents.

• Dynamic Creative Optimization

  Dynamic ads are an indispensable tool for optimal campaign results. Our neural networks can identify relevant patterns in a wide range of data. Through complex analyses, our AI provides high-performance optimization. Processing more than 2,000 individual variables per image and hundreds of pieces of text information, this enables an ideal campaign delivery in real time.

• Brandsafe

  Due to the rapidly increasing amount of digital content, the topic of Brand Safety is becoming more and more important – and rightly so, in our opinion. That’s why we consider Brand Safety as a matter of course. With our Brand Safety solution, you’ll always have full control and transparency over the context of your campaign.