CONATIVE increases interest in BRUDER's online store and generates sales impact just in time for Christmas.


To boost Christmas sales, toy manufacturer BRUDER wants to draw attention to its new products and offers in the commercial vehicles and logistics segment and attract interested users to its online store. The various toy models are to be presented and brought to life - in high-quality environments that match the brand.


With the expanding format, CONATIVE offers the perfect solution for impressively showcasing the various toy models and simultaneously forwarding them to the landing page in the online store. CONATIVE's brand safety solution guarantees that the premium BRUDER brand is only seen in suitable environments.


  • The good opening rate (teaser CTR) of 0.78 % confirms the great interest in BRUDER's Christmas offer in CONATIVE's family environments
  • The very good second click rate (CTR) of 14 % on average shows that CONATIVE is attracting numerous interested and qualified visitors to the BRUDER online store. This value was increased by 108 % over the course of the campaign
With CONATIVE, we demonstrably create brand awareness and generate sales impact. That's why CONATIVE has already been a fixed component in our media plan since 2018 to present our new products at Easter and Christmas and to attract interested visitors to our online store.
Alexander Gärtner
Sales Director Global | BRUDER Spielwaren
Success Brand Industry Agency
54 Sek. Aktive Verweildauer STIHL® Technologie SYZYGY
1,91 % Interaction Rate Mann & Schröder Healthcare
1,15 % Teaser Click Rate (CTR) Repha Healthcare
36 s. Ø Active Dwell Time AIDA Tourism Initiative Media
1.01 % Audio Start Rate Pharma Company Healthcare Hearts & Science
1.9 % Interaction Rate Techniker Krankenkasse Health Insurance pilot
2.9 % Interaction Rate dm-drogerie markt Commerce
4.7 % Interaction Rate Lansinoh Care
2.75 % Interaction Rate Innsbruck Tourismus Tourism
1.19 % Teaser CTR WITHINGS Health & Lifestyle / Fashion CROSSMEDIA
31 Million Qualified Contacts Qualcomm Technology Mindshare
53 Sec. Active Dwell Time Bauwerk Parkett Home & Living
4 Successful Campaigns Kneipp® FMCG/Care Products Initiative Media
39 % Video Completion Rate Quiris Healthcare Beauty mediaplan
69 Sek. Active Dwell Time pronova BKK Health Insurance
+40 % Active Dwell Time Thule Family
42,7 % Second Click Rate Schiesser Fashion Resolution Media
43 Sec. Active Dwell Time Milka/Mondelez FMCG/Food Wavemaker
+133 % Active Dwell Time Insurance Finance & Insurances Resolution Media
13,2 % Second Click Rate Mazda Automotive Mindshare
90 Sek. active dwell time Miamor Pet Food
>460 k completed Video Views Tegernseer Tal Tourism Tourism
19 % Second Click Rate Syxyl Heathcare
29 Sek. aktive Verweildauer Deutsche Flugsicherung Recruiting Westpress
1 % Teaser CTR Lansinoh Familie