BRUDER SPIELWAREN

CONATIVE increases interest in BRUDER's online store and generates sales impact just in time for Christmas.

Mission

To boost Christmas sales, toy manufacturer BRUDER wants to draw attention to its new products and offers in the commercial vehicles and logistics segment and attract interested users to its online store. The various toy models are to be presented and brought to life - in high-quality environments that match the brand.

Solution

With the expanding format, CONATIVE offers the perfect solution for impressively showcasing the various toy models and simultaneously forwarding them to the landing page in the online store. CONATIVE's brand safety solution guarantees that the premium BRUDER brand is only seen in suitable environments.

Result

  • The good opening rate (teaser CTR) of 0.78 % confirms the great interest in BRUDER's Christmas offer in CONATIVE's family environments
  • The very good second click rate (CTR) of 14 % on average shows that CONATIVE is attracting numerous interested and qualified visitors to the BRUDER online store. This value was increased by 108 % over the course of the campaign
With CONATIVE, we demonstrably create brand awareness and generate sales impact. That's why CONATIVE has already been a fixed component in our media plan since 2018 to present our new products at Easter and Christmas and to attract interested visitors to our online store.
Alexander Gärtner
Sales Director Global | BRUDER Spielwaren
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