Mission
Many people are familiar with digestive problems after eating. But what could be the cause? Repha invites those affected to take a self-test to find out. The aim of the associated campaign is to drive high-quality traffic to the landing page over a period of four months. Repha measures this traffic based on the length of stay and the actions of the visitors.
Solution
With the AI-Powered Direct Clickout from the CONATIVE product range, Repha opts for an effective tool for qualitative traffic generation. The campaign teasers are placed on Germany's leading media and deliver high-quality calls for the product landing page with self-test. The AI-optimised playout in suitable contexts ensures outstanding performance values there.
Result
- The campaign starts with various advertising media for different target groups. Especially the motif for the female target group can achieve very good performance values.
- The very good teaser click rate of 1.15% confirms that the AI has addressed the correct target group at exactly the right moment.
- The number of actions of the visitors on the landing page, which is very important for the client, can be increased by more than 30% in the course of the campaign.
- The length of stay on the landing page also doubled from January to April to a very good value of one minute and 46 seconds per visit, which confirms the high quality of the traffic generated.
CONATIVE has been an integral part of our media plan for years, and this campaign focused on generating particularly high-quality traffic for our interactive landing page. With our tracking tools, we were able to follow exactly how the important key figures increased significantly due to the CONATIVE traffic. We were not only convinced by the performance, but also by the partnership-based support and optimisation during the campaign in order to achieve the best possible results.
