Mission
Bauwerk's goal is to sustainably increase brand awareness within the German market. In particular, the aim is to raise awareness among end customers of the premium parquet brand. The Swiss parquet manufacturer wants to present their innovative and aesthetic parquet solutions in detail and visually showcase them - in high-quality environments that match the brand.
Solution
A nine-week campaign that will be delivered in CONATIVE's high-reach premium network between October 2021 and December 2021. To secure full attention, Bauwerk opts for the CONATIVE Awareness Guarantee. With this offer, DEFINE MEDIA guarantees an average active dwell time in the advertising medium of at least 50 seconds.
Result
- On average, readers actively engage with the ad for 53 seconds. This extraordinarily high interaction rate underscores the high engagement effect of CONATIVE
- The excellent teaser CTR of >0.9 % and the second click CTR of >10 % on Bauwerk's landing page are proof of the high level of attention in the B2C target group and the accurate delivery in the CONATIVE network
To raise awareness of the Bauwerk Parkett brand among end customers in Germany, we decided to run a campaign with CONATIVE over several weeks. The very long dwell times and the good click-through rates show us that our campaign has been placed in suitable and high-quality environments. By using AI instead of cookie-based targeting, we can target our audience very specifically.
Here you can download the Success Story.
