4 min

Brand Safety in Online Marketing

Our AI-powered Brand Safety solution serves as the ultimate life preserver to keep your brand safely afloat.

Brand Safety for brands

The digital age has opened up countless opportunities for businesses to reach a wider audience and grow their brands. However, this also means that online marketing brings new challenges, especially when it comes to brand safety. With the rise of social media, user-generated content and programmatic advertising, it is becoming increasingly difficult for brands to control where their ads appear and what type of content they are associated with.

What is Brand Safety?

Brand Safety generally refers to the measures companies take to ensure that their brand is protected from online threats such as fraud, hate speech, and inappropriate content.

In the context of online marketing campaigns, Brand Safety means specifically safeguarding the brand from appearing in contexts or being associated with content that could be harmful or damaging to its reputation. By prioritizing Brand Safety, companies can ensure that their online marketing campaigns are effective while protecting the reputation and integrity of their brand.

4 Reasons for Brand Owners to Prioritize Brand Safety in Their Online Marketing Strategies

#1 Protection of the brand reputation

By investing in brand safety measures, companies can protect their reputation from being damaged by association with inappropriate content or fraudulent activity.

#2 Customer trust

Customers are more likely to do business with brands they trust. By prioritizing Brand Safety, companies can demonstrate their commitment to the well-being of their customers, which can help build trust and loyalty.

#3 Compliance with laws

Depending on their industry and location, companies may be subject to legal regulations regarding the types of content they can associate with their brand. By implementing brand safety solutions, companies can ensure that they comply with relevant laws and regulations.

#4 Maximizing advertising spend

When ads are associated with inappropriate content or fraudulent activity, companies not only risk damaging their reputation, but also waste valuable advertising dollars. By ensuring that their ads are served in brand-safe environments, companies can maximize the impact of their advertising budget.

Benefit from our Artificial Intelligence in your CONATIVE campaign

Brand Safety with the AI from DEFINE MEDIA

Our in-house developed artificial intelligence optimizes the playout of all CONATIVE campaigns with the help of machine learning methods and thus ensures outstanding campaign results. In addition, our AI works brandsafe, because the brand safety of our advertising customers is a matter of course for us. With our brand safety solution, you always have full control and transparency over the environments of your campaign.


Since brand reputation is one of a company's most valuable assets, it is essential to protect it by ensuring Brand Safety on the web. With the help of AI-powered solutions and other tools, companies can navigate the complex online landscape and ensure that their brand is protected.

Without proper Brand Safety measures in place, companies risk damage to their reputation, loss of customer trust, and legal consequences.

With every CONATIVE booking, our customers benefit from our inhouse Artificial Intelligence. The integrated Brand Safety solution of our AI provides full control and transparency over the environments in which your advertising campaign appears.

Learn more about our AI

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