4 min

Native Advertising

Successful online advertising in the look & feel of the website

Advertising is changing fast. Today, it is more important than ever to be ahead of the curve in order to distribute content as effectively as possible. If you want to survive as a brand player in the digital world, you can no longer rely on standard TV, print or radio ads. Native Advertising is the future - but what exactly is Native Advertising and how does it work? Read on to find out why Native Advertising is the smartest solution to reach your target audience.

The future of online marketing

What is Native Advertising?

Native Advertising is a type of paid advertising. "Native" means that the ad seamlessly adapts to the look and feel of the website on which it is played. This form of online advertising stands out from classic ads such as pop-ups or banner ads as it is not a disruptive element when interacting with the website, but rather arouses the interest of potential customers in a natural and unobtrusive way.

Effective placement with inspiring effect

What are Native Ads?

Native ads are digital advertisements that are played in editorial environments and visually resemble the article in which they are played. Native ads are paid by the advertiser and promote the advertiser's offer, product or service. Native ads are played out in exactly the context in which they are most effective. They stand out from other advertising formats in the way that they are placed very prominently in the feed, not in the sidebar or even at the end of a website.

The art of adaptability

How to recognize Native Advertising?

Because native ads integrate so smoothly into the editorial environment, both visually and in terms of content, they are usually only recognizable as advertising by their labeling. Labeling is mandatory both in Germany and internationally, albeit in different variations or designations. In Germany, the marking as "Anzeige" (advertisement) indicates a native ad, while in other countries, indications such as "Sponsored" or "Paid Content" can be found.

What is an Native Advertorial?

The term advertorial is a combination of the words "ad(vertisement)" and "editorial". In simple terms, an advertorial is an advertisement in an editorial format. And the name says it all: the classic native advertorial is structured like an editorial article with headlines, text paragraphs and illustrations.

In addition to the classic advertorial format, which is very text-heavy and therefore particularly suitable for topics that require explanation, there are many other advertising formats that offer, for example, a placement of videos or image galleries in the native advertorial. We have compiled more information about advertorials for you in this article: The most important facts about advertorials.

Is Native Advertising Effective?

Benefits of Native Adertising

Here is a brief summary of the most important benefits of Native Advertising:

  • with Native Advertising you reach your target audience effectively
  • you benefit from high engagement & click-through rates
  • your brand awareness increases and brand image improves
  • you get a higher ROI for your advertising budget
  • with Native Ads you avoid a possible ad blindness for your advertising

We'll go into more detail about the advantages of Native Advertising in this article: 5 Benefits of Native Advertising.

Write success stories with Native Advertising

Native Advertising examples

The great thing about Native Advertising? It works! According to a study by native ads platform Sharethrough, native ads are 53 % more likely to be seen than banner ads and achieve 43 % higher click-through rates. And they don't just get clicked - Native Ads also perform better in terms of engagement, with Native Ads leading to an 18 % increase in purchase intent.

Native Advertising is the unlimited marketing solution for all industries and sectors. Take a look at our latest success stories to get an idea of the many ways Native Advertising can be used.

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